Duplicated links with your online store can damage the website SEO. Using our Duplicate URLs Removal service, a merchant becomes aware of SEO areas and product related pages that need to be addressed to eliminate unused or incorrect dynamic parameters.

Duplicate URLs Removal analyzes two different areas. SEO URLs conversions to dynamic PHP parameters and parameter propagation via the PHP scripts that expose the main web content. These issues are often overlooked and can damage the SEO and marketing of a website. The service includes detection of invalid links and gives a report of internal invalid pages.

A parameter propagation may occur when the e-commerce package does not utilize a proper mechanism to filter the passed parameters from incoming links. Examples include sorting products, quick search system, products or categories page splitting, improper session configurations settings. In such cases  parameters passed via the URL and exposed to search engines leading to duplicated content.

The second area to analyze, is the site's URLs SEO component. Typically a bidirectional conversion between dynamic parameters and friendly SEO links take place, where the SEO structure is exposed to visitors and search engines. Upon web page requests the web engine performs a reversed operation where SEO links are converted to system parameters the web package understands and processes. These conversions are extremely hard to monitor using manual operations, therefore automated scripts come in place and examine the response headers from the server end for each request towards SEO links in the web store.

Another area this service can cover is the origin of errors. Some free online tools may report an error page, but they do not report the page where errors originate from. Using custom automated scripts we can identify the pages where the errors originate from.

Issues identified by the Duplicate URLs Removal service can then be documented along with ways on how to overcome and eliminate the duplicate content generated by the store's scripts and in turn is indexed by search engines.  Reports are sent via email to the store owner and depending on the results, the code responsible for the URLs duplication can be rectified. This service primarily targets SEO issues for e-commerce stores with the osCommerce platform.